"When I started my graphic design business in 1986, I wanted a distinctive identity. I wanted a name that was bold and memorable. And since branding was my specialty, I needed a name that would translate into a powerful logo.
After weeks of searching for the right name, and letting oodles of possibilities steep in my mind, one day the word "bullet" suddenly surfaced from my mind.
I knew instantly it was the perfect name. Bullet is a metaphor for all the things you want your communications to accomplish. Your marketing message needs to be on target, it has to communicate fast, your advertising needs to break through the clutter, and ultimately, your marketing efforts need to make an impact!" - TSK
The Bullet logo has won numerous awards and has been
widely published in design annuals. It continues today to be
a symbol of quality in design.
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