Creating the WholeImage: UPD (Unique Point of Difference)

UPD stands for a company’s Unique Point of Difference.
Every business or organization is charged with defining what makes it unique.
Why should the consumer choose your product or service over the competition? Does your company offer proprietary technology? Does it design innovative products? Does your business have expertise in a specific service category?
Does your company have a vast inventory and offer free, overnight delivery?
For those companies that provide ‘parity’ products, price or superior customer service may be their UPD.

Make sure your UPD is important to consumers and that you can deliver on
your promise. A simple, clearly defined UPD makes it easy to communicate
to consumers why your Point of Difference should matter to them. Establishing
a UPD for your company also helps you to establish a basis for your marketing message and advertising campaigns.

What makes your company unique is a crucial part of your WholeImage(SM) because it provides the consumer with the all-important ‘reason to buy from you’.

WholeImage(SM) Bizness Personality Model is © 2008 Bullet Communications, Inc. All rights reserved.

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