Creating the WholeImage: Name

Selecting the right Name for your company is paramount: it is your first opportunity to catch your customer’s attention and give them a positive impression of your business. There are many approaches to consider when selecting a name.
A pet store may be best served with a fun, humorous name, while a law firm requires a more dignified moniker that conveys confidence and trust. The best names are clever, simple, and relevant to your business. You should be able
to rationalize and explain what the name means, because people will ask you about it. Try to choose a name with personality since this will make it more memorable.

Picking a name that lends itself to a great symbol is also advantageous. By creating a logo that synthesizes your company name with a powerful graphic symbol, like Jaguar, or Bullet, your corporate identity makes a greater impact.

Before you move into the Keystone, or logo development phase of creating your company image, it is important to order a trademark search to check the availability of the name you wish to use. You’ll want to select a name that can be legally protected. And don’t overlook searching for a web site address that works with the name you select.

No part of your corporate identity is used more often, both verbally and visually, than your name. Your company’s reputation is symbolized to an extraordinary extent by the contribution your name has on your WholeImage(SM).

WholeImage(SM) Bizness Personality Model is © 2008 Bullet Communications, Inc. All rights reserved.

HOME
ABOUT US | Overview | Philosophy | Who We Are
PORTFOLIO | Logo Design | Corporate Identity | Printed Literature | Web Site Design
RECOGNITION | Awards | Work Published | Testimonials | Press/News
CONTACT US | Address/Phone/Fax/E-Mail

B