Creating the WholeImage: Keystone

Keystone means ‘the central supporting element of a whole’.
As it relates to corporate identity, Keystone refers to your company’s
corporate logo, the graphic symbol that is the face of your organization, and
the element that guides the visual aspects of building your WholeImage(SM).

Your Keystone, or logo, will be applied to a wide range of your visual communications, including stationery, uniforms, signage, ads, company
vehicles, products, your web site, checks etc. Developing a powerful logo for
your company involves creating a simple, yet sophisticated mark that is
distinctive, memorable, and relevant to your industry. Your logo should be
designed to last forever. It will increase in equity over time, as it symbolizes
all the positive attributes of your company.

Your corporate logo is the single most important investment your business
can make to directly influence the personality of your WholeImage(SM).

WholeImage(SM) Bizness Personality Model is © 2008 Bullet Communications, Inc. All rights reserved.

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