Bullet - WholeImage - Bizness Personality Model

Timothy Scott Kump, Principal
and Chief Creative Officer of
Bullet Communications, Inc.,
has always believed that the key
to creating successful corporate identities lies in the ability
to capture the essence of a
company and project it through
a unique visual personality.
Classic brand images like the
HotWheels logo, the Golden
Arches, the Pillsbury Dough Boy, Colonel Sanders and the
Michelin Man are living proof
that creating endearing images
is a powerful way to achieve marketplace impact, brand
loyalty and long-term success. Whether your company uses a
brand mascot or a different
visual mark to represent itself,
make sure it has a personality
that means bizness!





					WholeImage: Bizness Personality Model

	Timothy Scott Kump, Principal and Chief Creative Officer of Bullet Communications, Inc., has always believed that the key to creating successful corporate identities lies in the ability to capture the essence of a company and project it through a unique visual personality. Classic brand images like the HotWheels logo, the Golden Arches, the Pillsbury Dough Boy, Colonel Sanders and the Michelin Man are living proof that creating endearing images is a powerful way to achieve marketplace impact, brand loyalty and long-term success. Whether your company uses a brand mascot or a different visual mark to represent itself, make sure it has a personality that means bizness!				Bullet Communications, Inc. has created a system of characteristics that companies can utilize to help define, develop and shape their public image. A company’s Name, Keystone, VisComm, UPD (Unique Point of Difference), MediaComm, and Character are all key components which contribute to form an organization’s WholeImage(SM). Today’s hyper-intense competition makes it imperative that existing companies and organizations review their current image, and that new entities consider the kind of image they want to project to their various audiences, their employees, customers, prospects, vendors, bankers, donors and government agencies. Just as with individuals, companies must strive to develop and exhibit positive images, traits and behaviors that form their personality and the public’s perception of them. The overall objective is to make the first impression — and all impressions thereafter — consistently positive to ensure customer trust and loyalty. WholeImage(SM) Bizness Personality Model is © 2008 Bullet Communications, Inc. All rights reserved.
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