Rialto VIP Suite

Client: Rialto Square Theatre / Joliet, IL

Printed Literature

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The Rialto Square Theatre, a magnificent performing arts center, invited Bullet Communications to create a poster that would introduce their new VIP suite to corporate clients for private parties and business functions. Since construction on the Rialto VIP Suite was not completed, the challenge was to find a way to convey an exclusive, upscale image and create interest in the Suite without being able to show photos of the actual space.

The final poster features a photograph that we shot of the theatre's beautiful Rotunda and stunning chandelier, with the entrance to the Rialto VIP Suite shining brightly on the second level. In order to create some intrigue, we photographed the doorway in the morning with the door open, allowing the sun to fill the space and create a mysterious glow. The classic photo, along with a contemporary type treatment, gave the Suite a modern image and created a sense of anticipation for potential clients.

Above: Alternative poster designs that were submitted for discussion and consideration.