The Fuel Stop


Hey! Hot Dog / Joliet, IL



The owners at Hey! Hot Dog, a 1950's style barbecue and root beer diner, challenged me to create an identity that would give their business a fun, unique personality that would make it stand out from the other local fast

food establishments. I created a symbol reminiscent of a 1950's soda jerk, to be the dominant image in the new identity. I then added the simple slogan, "Great Food and Root Beer" to accompany the logo.


I then proposed a 10-foot wide cut-out logo sign to be mounted on the diner's roof. I also designed the street side signage to complement the new identity. A color scheme of dark brown, orange, yellow and black was used throughout the identity.


The Hey! Hot Dog identity was featured in The Big Book of New Design Ideas.


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