ExxonMobil Reliability Logo Design

Client: ExxonMobil / Joliet, IL

Industrial Strength Design

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The ExxonMobil Reliability logo was a project intended to promote "Reliability" among employees at the refinery. ExxonMobil challenged us to design a logo which contained thirteen words. Our goal was to create a logo that would be distinctive, contemporary, and appeal to the workforce. We used simple shapes and a color scheme that would divide the different messages in the logo, and look good as a patch on leather jackets. The logo is effective on printed materials as well.