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CLIENT:
Crystal Sewer + Water / Joliet, IL.
PROJECT DESCRIPTION:
Crystal Sewer + Water is a construction company that provides underground sewer and water installation for subdivisions and other commercial projects. They originally called me to design a capabilities brochure for them. As we talked and they saw my brand identity work, they decided to hire me to create a new identity for them, including a brochure. Their objective was to vastly improve their corporate image.
To visually illustrate their services, I went to their job sites to photograph projects in progress. Of the shots I took, I selected two main shots to use in their brochure design. I decided to keep their brochure bold and simple, using only two colors plus an embossing technique on the cover. After I retouched each photo, I converted the photos to black and white. For their use in the brochure, I specified a Pantone color for each photo and printed a different color underneath.
The Crystal Sewer + Water brochure won 2nd Place in the 2004/2005 Stora Enso "What Teams Can Do" design competition. The competition attracted over 450 top design firms from North America. The Crystal Sewer + Water brochure project proves that great design doesn't have to be complicated, and it doesn't have to come from a multi-national design firm.
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