Client: Ascent Leadership Consortium / Glenview, IL

The goal of the Ascent Leadership Consortium web site design was to communicate information and inspirational articles to non-profit executives, helping them to increase their power to lead and inspire others.

The 75-page web site's main feature is its online newsletter, Ascent to Power. The newsletter contains inspirational articles which change periodically, as well as department sections, member polls and much more. Our design was successful because we created a clean and organized format to display the largely textural content within the site. We used classic sans serif typography and short paragraph widths for easy readablility. Original graphic elements were also created for department icons. Ascent's simple yet sophisticated corporate color scheme was also used consistently throughout the site.

We also designed Ascent's logo and corporate identity materials. Ascent's logo received an award from American Corporate Identity, an annual competition which recognizes the best in corporate identity. The logo was also published in Graphic Design:USA magazine.

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